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 Post subject: Bicycle industry stats
PostPosted: Sat Nov 19, 2011 12:45 am 
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I was just reading the Campag EPS thread and once again someone asked for actual industry numbers. I've seen this come up a few times over the last few years and nobody ever posts the actual numbers leaving everyone to guesstimate. So I thought I'd take a few minutes to post some actual numbers and facts that can be used in future discussions. This applies only to the U.S. market

This is a report from 2010 published by Gluskin Townley Group. I obviously cannot repost the entire 367 page report, but if you want it you can purchase it. If memory serves it's around $400 from NBDA.

As of January 1, 2010, there were 4,256 specialty bicycle retail store fronts conducting
business across the U.S. There were 63 fewer store fronts than at the beginning of 2009,
continuing the downward spiral since 2003 when there were 5,358 store fronts.

87% of stores are single location.

24% of shops reported an increase in revenue for 09
57% of shops reported a decrease in revenue for 09

% of total revenue by product category
bikes, 41%
parts and acc 26%
repairs 16%
apparel 7%

Percent share of bicycle sales by category
mtb 24%
hybrid/cross 21%
road 20%
comfort 15%
youth 13%
cruiser 6%
recum/tandem 1%

Best selling brands in 2009.
1. Trek
2. Giant
3. Raleigh
4. Haro
5. Specialized
6. Fisher
7. Redline
8. Cannondale
9. diamondback
10. Electra
11. Schwinn
12. Fuji
12. Sun
14. Gt

Average Salary
Owner, $44k
Manager, $33k
Sales/Service manager $29k
mechanic, $20k

Those should be noted by anyone who thinks their lbs is getting rich off of them.

38% of shops offer health insurance.

If I find time or anything else that I think might be interesting I'll try to post it.

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PostPosted: Sat Nov 19, 2011 1:03 am 
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Very good post Madcow. As someone who has worked on and off in shops for 8 years now, it is sad to see what the economy and internet are doing to some of the remaining good shops.


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Posted: Sat Nov 19, 2011 1:03 am 


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PostPosted: Sat Nov 19, 2011 1:47 am 
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madcow wrote:
Average Salary
Owner, $44k
Manager, $33k
Sales/Service manager $29k
mechanic, $20k

THIS! The reason why I chose to exit the bike trade and I'm not the only one.

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PostPosted: Sat Nov 19, 2011 3:46 am 
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Thanks Madcow! :thumbup:

It looks like the percentage of road bikes has increased, good sign.

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PostPosted: Sat Nov 19, 2011 11:57 am 
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Another fact. While working in the industry seems like a dream job in fact it is not. The pay scale is not that great and generally they put in long hours and most of those do not involve riding their bikes. I do not work in the industry but this was told to me by someone that does.

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PostPosted: Sat Nov 19, 2011 5:36 pm 
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Raleigh sells more bikes than Specialized?

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PostPosted: Sat Nov 19, 2011 6:01 pm 
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Best selling brands in terms of bikes or $$?

That might explain some of the surprises in the best selling list...

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PostPosted: Sun Nov 20, 2011 2:59 am 
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Forget about Raleigh, how about Haro. I cannot truthfully remember how any Haro model looks like. And I thought I am obssessed w bikes.

Also I find youth bikes at 13% v. 20% for road quite a surprise. Since the numbers are for revenues, so for every Madone/Evo/SL4/TCRAdv/...... how many little ones do they have to sell? This is amazing.

Epic-o wrote:
Raleigh sells more bikes than Specialized?

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PostPosted: Sun Nov 20, 2011 2:37 pm 
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I can understand the kid's bikes numbers. Over the last 4 years, I bought 8 different kid's bikes. And again I have to buy 3 next year. Even the non-cyclists parents buy bikes for their kids.

Louis :)


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PostPosted: Sun Nov 20, 2011 4:03 pm 
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The best-selling list is interesting. I guess youth (bmx?) is what pushes up Haro and Redline. There are a lot of low end bikes sold every year...WWs are atypical consumers, that's for sure.


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PostPosted: Mon Nov 21, 2011 4:07 am 
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i'm assuming the best selling is by bicycle units, not dollars. correct?


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PostPosted: Mon Nov 21, 2011 2:31 pm 
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And I presume all these sales figures only include specialty bicycle retail stores. I suspect there are massive quantities of youth bicycles sold by Walmart and the like which are not reflected in the specialty bicycle retail store figures.


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PostPosted: Mon Nov 21, 2011 4:48 pm 
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What if any coverage of online sales do the numbers include.

In the UK most online retailers also have stores, but not all - Wiggle for example does not.

The trend in the UK is in the opposite direction. Over the past 10 years in London I'd guess the number of stores has trebled.


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PostPosted: Mon Nov 21, 2011 8:59 pm 
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Powerful Pete wrote:
Best selling brands in terms of bikes or $$?

That might explain some of the surprises in the best selling list...


It's based on number of units. Also keep in mind that for 2010 number 1 trek and number 6 Fisher merged under the Trek banner.

elviento wrote:
Forget about Raleigh, how about Haro. I cannot truthfully remember how any Haro model looks like. And I thought I am obssessed w bikes.

Also I find youth bikes at 13% v. 20% for road quite a surprise. Since the numbers are for revenues, so for every Madone/Evo/SL4/TCRAdv/...... how many little ones do they have to sell? This is amazing.



In 2009 Haro had a strong presence in the mtb scene, particularly with single speed and hardtails, add to that their bmx bikes and I can see why they ranked so well.

GonaSovereign wrote:
The best-selling list is interesting. I guess youth (bmx?) is what pushes up Haro and Redline. There are a lot of low end bikes sold every year...WWs are atypical consumers, that's for sure.


When it comes to Redline, they certainly do well to dominate the mini/micro/junior bmx markets, but they also have a very strong presence in the cx world.

Also keep in mind that these numbers reflect only specialty retailers, these do not count the bikes sold at Wally World or other big box stores. These also are not provided by manufacturers but are based off of shops figures.

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Posted: Mon Nov 21, 2011 8:59 pm 


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PostPosted: Wed Nov 30, 2011 10:23 pm 
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As mentioned in another thread, adding some more numbers here.

Total sales for FY 2010.
Shimano, $2,756,669,339
Sram, $524,300,000
Campag, $148,000,000 (reliable estimate)

Net income for FY2010
Shimano, $246,510,473
Sram, $50,000,000
Campag $9,000,000 (reliable estimate)

Interesting story on Campag and their future. I thought this was a great read and recommend it http://justenjoyit.posterous.com/campag ... full-story" onclick="window.open(this.href);return false;

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