pinarello sells to lvmh
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i'm kinda of shocked. What does lvmh know about cycling. aren't they more of a luxury brand and not really into sporting goods?
i'm kinda of shocked. What does lvmh know about cycling. aren't they more of a luxury brand and not really into sporting goods?
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my instinct is that lvmh wants to leverage the pinarello brand and go after rapha's market. that's the only thing that makes sense to me. i don't see a traditional bike business as all that attractive to an lvmh
Colnago C-59 (Dura Ace)
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Colnago C-64 disc(ultegra) with Bora 35 wheels
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They are after the hi-end luxury sport segment. Plus Pinarello also owns a lot of luxury hotels and resorts.
fromtrektocolnago wrote:my instinct is that lvmh wants to leverage the pinarello brand and go after rapha's market. that's the only thing that makes sense to me. i don't see a traditional bike business as all that attractive to an lvmh
It was reported a few weeks ago that LVMH are also trying to buy Rapha.
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wingguy wrote:fromtrektocolnago wrote:my instinct is that lvmh wants to leverage the pinarello brand and go after rapha's market. that's the only thing that makes sense to me. i don't see a traditional bike business as all that attractive to an lvmh
It was reported a few weeks ago that LVMH are also trying to buy Rapha.
Wonder if this puts Colnago in play
Colnago C-59 (Dura Ace)
Firefly(Ultegra)
Colnago C-64 disc(ultegra) with Bora 35 wheels
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Colnago C-59 (Dura Ace)
Firefly(Ultegra)
Colnago C-64 disc(ultegra) with Bora 35 wheels
Firefly(Ultegra)
Colnago C-64 disc(ultegra) with Bora 35 wheels
fromtrektocolnago wrote:wingguy wrote:fromtrektocolnago wrote:my instinct is that lvmh wants to leverage the pinarello brand and go after rapha's market. that's the only thing that makes sense to me. i don't see a traditional bike business as all that attractive to an lvmh
It was reported a few weeks ago that LVMH are also trying to buy Rapha.
Wonder if this puts Colnago in play
Doubt it. Why would they want both?
Plus, while the current Pinarello's are second generation owners, Colnago is very much Ernesto Colnago's baby. From what I've seen and read of him I couldn't picture him ever wanting to sell while he still has the strength in his body to get to the office.
On the tv news they did talk about Pinarello today and Fausto Pinarello said "...we're a small company and we need help for expand and compete against bigger players" and then was asked if his father would have liked that he replied "...probably not".
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wingguy wrote:fromtrektocolnago wrote:wingguy wrote:fromtrektocolnago wrote:my instinct is that lvmh wants to leverage the pinarello brand and go after rapha's market. that's the only thing that makes sense to me. i don't see a traditional bike business as all that attractive to an lvmh
It was reported a few weeks ago that LVMH are also trying to buy Rapha.
Wonder if this puts Colnago in play
Doubt it. Why would they want both?
Plus, while the current Pinarello's are second generation owners, Colnago is very much Ernesto Colnago's baby. From what I've seen and read of him I couldn't picture him ever wanting to sell while he still has the strength in his body to get to the office.
Ernesto is getting older.
And i still think they they are more interested in selling a life-style over a bicycle.
Colnago C-59 (Dura Ace)
Firefly(Ultegra)
Colnago C-64 disc(ultegra) with Bora 35 wheels
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Colnago C-64 disc(ultegra) with Bora 35 wheels
micky wrote:On the tv news they did talk about Pinarello today and Fausto Pinarello said "...we're a small company and we need help for expand and compete against bigger players" and then was asked if his father would have liked that he replied "...probably not".
Me neither...
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