Nothing wrong with what he's saying. He's saying cyclists can be more stylish, and why shouldn't they be. If you're going to buy something, and you have a choice between something nice and something goofy looking, personally, I'd go for the thing that was nice.
It's not about competition, it's a personal choice. There's no fashion police, just people making a personal choice to not buy something goofy looking.
Also if cycling becomes more fashionable, more people may be inclined to take it up. Namely trendy young people who would typically have avoided the activity, and we need those trendy young people to take it up and promote it among themselves.
It's not pretentious either. Rapha is a stylish clothes brand. It doesn't pretend to be otherwise. It's aspirational. It doesn't pretend otherwise. Where is the pretentiousness? People throw that word around and I really don't think they understand it.
As for Rapha being nasty? That's a shitty thing to say. When you've done as much more cycling as Rapha and Simon have, then you get to talk nonsense like that. Actually, no, then you still don't because it wouldn't make any sense.
By the way, the daftest part of that was dropping egalitarianism into it - cycling has always had a low and high end, like basically everything else on the planet. Rapha isn't even the most expensive on the market. Only on the internet..
He's on weightweenies, a site for people who take cycling kit to the most expensive extremes imaginable, for the saving of a handful of grams. But yah, cycling's so egalitarian umm. Yes, you can always go to Tesco and buy a bike for 100 quid, doesn't mean you can go and buy an F10 for the same price.