And you guys accept this as the new norm?
A company would not give out warranties on it's products knowing that the product would likely fail within the warranty period.
Sure they do, they just factor in the failure/replacement cost in to the original item's price.
Then that company won't last very long now would they?
Name one company that does that....Oh wait....Rapha!
But seriously I wouldn't want to do business with a company like that.
Your on your third frame that you broke under the warranty.
Would you still want a frame from them? No thanks!
New norm? Lifetime warranty isn't something that was just created in 2013. I think a lifetime warranty can be useful in some situations. I don't think Cannondale/Cervelo/Trek...etc. price their high end road bikes significantly different than similar companies that only offer a limited time warranty over say 3-5 years Look...etc.
Lifetime warranty is something nice to have. There might be some people with complaints of their Cervelo having multiple warranty issues, but many are happy they still went with Cervelo who will stand behind its product and upgrade them to the latest frame even if their old frame was 5-6 years old. Great to have a company that believes and supports its product.
"Then that company won't last very long now would they?" Cervelo, Cannondale, Trek seem to be doing just fine.