Lance Armstrong and FRS Co., a maker of nutritional products for which the cyclist served as a spokesman, were accused of false advertising by linking Armstrong’s Tour de France victories to FRS’s products.
Armstrong in FRS’s television advertisements claimed that FRS’s energy and health supplements were Armstrong’s “secret weapon,” according to a proposed class-action lawsuit filed yesterday in federal court in Los Angeles. Consumers wouldn’t have bought FRS products, or would have paid less for them, if it hadn’t been for the misleading ads, according to the complaint.
So now I know why I never made the big time in (Masters) cycling. I was relying on FRS's energy and health supplements, which I thought were Lance's secret weapon, and so, I thought, would be mine. Little did I know that he had a secret secret weapon.Actually, no, I never drank the Lance kool-aid.