Are plenty of well known brands making MUCH better wheels ( funny, but basically any brand wheelset is better than Zipp; not common opinion on this forum, but owners know what I mean
) than Zipp and rims (Enve, still just rim manufacturer, not system wheels ( no hubs )). Sometimes they're cheaper ( in most cases they are ) ,no.... they're always cheaper
Vision, HED, Ursus, Corima, Edco, Cole... Plenty of choices.
Difference between "brand" and Boyd ( just an example, possibly they didn't deserve it
) , if you don't like it use FFWD instead ) is quiet big. It is matter between own design (in some cases own factory/ Campagnolo/) and something what I call "adaptive design" ; choosing ( sometimes with slight modifications ) some OE solution and calling it "own". They do not "do" anything , except decals.. . Everything is outsourced.
You can make "own brand" within week. Contact for example farsports and ask for your logo on circus monkey hubs, order plenty of 20-24h rims, then contact Pillar for (cheap) spokes and some local printing house for decals... Find few students from USA which will build for 7.50$ per hour wheelsets for you. Then pay a lot for marketing ( also on forums ) , sponsor some perspective TRI guys/girls, send free samples to major cycling publishers ( order at same time HUGE amount of adverts to be sure reviews ( must be VERY enthusiastic
) .... And you are like ... "Boyd"
( Apologies to Boyd ! )
Some companies ( perhaps Boyd ) do some own R&D and let far east companies do rims according to their specs. It happens. Question is , is this design better than OE from Farsports.... maybe, maybe not. To buy "know how" about layup, used CF, got sample of resin ( or brand, type ) from low paid employees working for "brand" suppliers can't be so difficult
So quietly copying can happened. Then, copy possibly will be better designed than "brand x" own development .
At the end ( I'm getting bored repeating that ) it is "price per performance" . Here Zipp & Enve have not so much points here.
Other thing is that "new brands" come dangerously close with pricing to products which are really well designed and proven to be excellent ( like mentioned in previous post Campagnolo Bora ) . To close IMO.
Anyway , 1000-1200€ ( purchase price, not MRSP ) can buy you a lot of wheel. Spending twice as much won't give you any more. Can give you headache ( soft wheels with 99.9% chances for recall of failing (AGAIN!) hubs.
Go to Heaven for the climate, Hell for the company.Mark Twain
I can be wrong, and have plenty of examples for that