Sawyer, hate to disagree with you, but i don't see companies like Farsports making too many in roads with the average road bike consumer. If you have numbers, I'd love to see them, but I don't think they exist. Don't get me wrong, I'm not judging you by your wheels choice or anything, I just disagree with you that the manufacturers are causing anything more than a niusance to the big guys.
Admittedly, the people on this site are not the "average", but I think two things are holding Farsports back: first is that the average roadie goes to their local shop, or goes online, and looks for known brands. Mavic, Zipp, Reynolds, etc. Those are known brands that the "Freds" they trust use. The average roadie isn't looking here, they're looking at Bicycling Mag, Outdoor Mag, or maybe Velonews and MTBR or RBR, and other than an occassional thread on how good or bad the wheels are, I don't think the average consumer is going to lay down money on relatively unknown, untested, unreviewed (by a professional) wheels. Also, OEM's are equiping decent wheels on the bikes, so many people stick with them. For example, how many people will change wheels, if they ordered their new Madone/Domane/Speed Concept, etc from Trek with anything other than the basic Bontrager wheels through Project One?
The other problem that Farsports (and the like) has is legal. If they start importing wheels in droves, pick up a big retailer or two, and start making moves, don't you think Zipp or ENVE or one of the bigger wheel manufacturers (whether OEM or retail), whose designs are being more or less copied, will have something to say? Farsports may not be selling the wheels as Zipp wheels (or Zipp-like), but if they're substantially similar in design, Zipp can make it very hard for them to keep importing wheels. The US gov't has been very keen on protecting the big companies with big patents, especially if they can point to "safety" concerns. Lawsuits and other manner of preventing sale (through import bans, etc), will make it very hard, I believe, for these manufacturers.
Just my two cents,
Madone 9 https://goo.gl/7UwZpV
Madone 5 https://goo.gl/cMdyFo
Madone 4, SpeedConcept, Cobia
I own a lot of Treks.