Not china-cheap, but may be worth a look for those of you interested in the middle ground, who appreciate having an energetic company behind the rims, and who have a desire to support the little guys who happen to frequent and participate here at WW.
I'm confused now. Buying a built wheelset from November is $1285, but to buy them individually as rims costs $600 each? I guess at doesn't add up right in my head. What am I missing?
Saw this on their Facebook page in the comments section ::
"Yeah it's wack, right? 2 reasons for this. 1) We made the decision to offer rims principally for the LBS and custom wheelbuilder channel. The only way to do that is with enough margin built in that it's worthwhile for them (they pay less than $1200 for a set of rims). So we started with the price that made sense for dealers and also for us, and then had to mark up the rims when sold direct to consumers. If we didn't and we offered consumers the same rims at the same price as dealers, everyone would buy from us and then take the rims to the dealers, making them hate the direct channel even more. So while the rims a la carte are not the direct-to-consumer value that everything else we sell is, we still sell our standard build set that's an exceptional value. And B) The $1285 price is our go-to-market price. Because of the cost of R&D and the proprietary mold, that price doesn't generate the margin that our other carbon wheels did and will creep up eventually. So the delta between the two will rise."