hi andy, I am looking for some 50mm carbon tubular rims (around 1250-1350gr) for my SL2 S Works.
Depends on your budget, as well as looks in the sense of graphics (on the wheel if there vibrant and stand out or suttle and blend in plus the colour of them to be unique or match the colour scheme on your bike.) Also the spoke pattern ( how the spokes are laced together and how many they are).7
I would recommend tubulars for the full experience and to get a nice light weight. clinchers are less expensive, but are heavier. I always find tubulars harder to puncture and can run with a puncture for a long time if it is a slow one.
I will give my opinion on brands of wheels using both shimano and campagnolo( campy more reliable
Zipp 303(45mm)/808(58mm) are nice wheels but i dislike the colour of the spokes and the design, i much prefair mavic type of spoke very clean lines. Zipps do blend in to many frames with the graphics. Two versions now standard black and like a greyish colour of the rim.
Mavics cosmic carbone ultimates (40mm) only problem is that the spokes once broke the wheel is a write off, wide spokes so certain computer magnets not fit thus where the mavic computer comes in handy.
Campagnolo bora ultra 2(50mm) the pattern for spoke design on rear wheel looks strange to front. Graphics faded through washing and tiny air bubbles under graphics over time. two versions standard and dark edition.
Personally all wheels do the same job and act different, marginally if high end.
Cant go wrong for mavics, zipps. Have not tried other wheels so can not say. If you want to stand out go for wheels where people generally do not choose i.e. campagnolo and reynold, fulcrums as most common is mavic and zipp.
Madfibre wheels or lightweight is an option too for very light.