I think SRM products just look simple and clean. I have owned a Quarq MTB unit and the design was much more clunky and unrefined versus the SRM spider. SRM's are just that, simple looking, simple functions, works all the time and bombproof, it's what I need.
I hear you RE WW parts. This bike is not intended to be sub X,XX kg for many reasons. My first goal is to make a nice looking bike with reliable yet decently light components. This bike will see a lot of training rides and a lot of races as well. Having had unfortunate DNF because of mechanical in the past, my phylosophy regarding my race bike for olympic cross-country is it must be reliable and strong to get me to the finish line, otherwise, it's worth nothing. I put a lot fo energy in my physical preparation toward high level races, I can't afford to DNF because my nice WW seatpost snaps or my tires blow off or whatever else. The bike will be equiped with high end performance components, such as ENVE as you can see, my SRM and some more components to come. I think the most WW parts are the 1440g wheelset, which isn't exactly light but light enough. If I invest in a weight reduction, it will certainly be the wheelset, but I'd want it to loose significant weight, i-e. at least 250g...
I may be looking for a lighter stem though so if you guys have any suggestions for a lighter stem in -17 deg, I'd gladly listen to it. Of course it needs to be reasonably priced.
Anyways, I hope you guys enjoy the build so far and what the bike looks like!